Julianne Fraser, is a digital marketing expert who launched her career just as brands began to understand the value of social media and digital influencers in their marketing strategies.
Gaining valuable experience in these tactics early on, Julianne catapulted her career by creating and managing strategies for global lifestyle brands.
During her time with Morgans Hotel Group, she collaboratively established a social media strategy for the company’s 20+ brands and created one of the industry’s first influencer marketing programs.
From there, Julianne moved to Lacoste where she managed digital communication in North America, including social media, content marketing, advertising and influencer marketing.
Over the past three years, Julianne has consulted for several luxury and lifestyle brands such as Shiseido, DKNY and Woolrich on digital communications and influencer marketing strategies.