Little Spoon



After laying the foundation of Little Spoon’s influencer marketing strategy over the span of six months, we launched the brand’s first charitable influencer campaign around Thanksgiving in support of the No Kid Hungry organization.



In order to build buzz and excitement around Little Spoon during the holiday season, we launched #PasstheLittleSpoon a campaign that donated a day of meals to a child in need for every Instagram post shared. We aligned with mom influencers around their baby’s first giving, who promoted the campaign in exchange for product only. We not only reached our donation targets, the brand saw a significant increase in site traffic and broke record monthly sales.



65 influencers

3.5M impressions

151 posts