BACKGROUND
With the objective to build brand awareness and social buzz around Daily Harvest's new product line, Harvest Bowls, we collaborated with food, health and lifestyle influencers to bring to life the brand's messaging.
Overview
We partnered with 50 micro influencers who sampled the brand's new Harvest Bowls and created customized snacks, meals and sides. The campaign not only drove awareness of the new product launch, it demonstrated the many ways Harvest Bowls can be used as a healthy choice for millennials on the go.
