BACKGROUND
To support the launch of Atelier Paulin’s first store opening in Manhattan, we developed a network of both French and American influencers who promoted the brand’s unique and personalized jewelry around the holiday season.
Overview
Digital influencers were invited into the store’s new location in New York to customize a piece of jewelry and one they could gift to a loved one during the holiday season. Positioning Atelier Paulin as the perfect gift for the holidays, the campaign not only garnered a significant amount of social buzz, it drove qualified traffic into the new retail shop and supported holiday sales objectives both in France and the US.
